Some company logos have animated characters, while others feature an iconic font or symbol. Brands can build their logos in many ways, but each opportunity requires careful crafting and testing. Today, we have a guide that will break down several of the best details you can use to boost your brand. Here is a list of essential things to consider when creating a company logo so that you can find inspiration for your design.
A critical detail to always remember when designing a company logo is the emotion it evokes. Warm colors such as yellow can create a welcoming vibe that customers will feel before they even walk through your door. On the other hand, red typically conjures a passionate emotion in people, making it a common color used for fast-food places and stores that sell consumer goods.
One thing that Target, Coca-Cola, McDonald’s, KFC, Jewel Osco, Chick-Fil-A, and Twix all have in common is the use of red in their logos, and it’s not because marketing teams randomly chose it out of a hat. At every stage of your logo design, consider how the colors, fonts, and other design elements make you feel. Even fonts can make text look more elegant, casual, or fun, so don’t be afraid to experiment to find the perfect combination.
There are many advantages of having a booth for your trade show, and one of the best is the opportunity to put your logo on display for everyone to see. Make sure that logo tells your customers how to feel before they even step up to your booth.
Another essential thing to consider when creating a company logo is what your competitors’ logos look like. You can browse competitors at trade shows, their local stores, or online. Take inspiration from competitor design details that seem to work for your target audience. That said, you shouldn’t mimic them. Instead, consider why your competitors use the colors, fonts, and other imagery they currently have in their logos.
Then, you can assess why these details affect the audience. For example, if your competitors primarily use warm tones in their logos, they may be trying to achieve a welcoming atmosphere to attract customers who need help with a stressful situation. Creating a warm logo shows customers upfront that you’re a company that will make them feel welcome and heard.
Once you’re happy with one or several potential logo designs, it’s time for further internal testing. Gather focus groups containing people from your demographic so that you can see their reactions and feelings up close. Testing your logo with focus groups also allows you to show the imagery in various forms, such as on merchandise or as a digital image for social media pages. An image may look stunning on a computer screen, but does it pop on a T-shirt?
Asking questions like these will help you sharpen all the details you need to make your logo pristine. Use these tips to design a logo with purpose and precision today to see how effective those small details can be.