Everything in the realm of marketing happens at the speed of light.   In the past couple of years, marketers have shown a greater willingness than ever before to embrace digital transformation in order to adapt to the rapidly shifting virtual and hybrid corporate landscapes brought on by the COVID-19 pandemic.   Then, as countries gradually expanded their borders — and an increasing number of consumers departed their homes — a number of companies witnessed drops in the amount of online interaction and traffic on which they had previously relied.   When working in marketing, regardless of your degree of expertise, it can be challenging to stay on top of…

You hardly need to look far today in order to find all sorts of tantalising gadgets, gizmos and devices, complete with great advertising campaigns that make you feel more or less convinced that you need those devices in your life as soon as possible. Plenty of the different devices and gadgets out there today can be not only very fun and enjoyable to use, but can also have a significant impact on your ability to manage your routine, and to consistently get the most out of everyday life. At the same time, though, plenty of the gadgets and devices out there are going to be pretty gratuitous potential purchases —…

When we’re immersed in the world of video games, we don’t often give a second thought to how that digital world operates. It seems normal that eating a single apple restores health, or that you can carry all your inventory in a Marry-Poppins-style backpack. But in real life, things are much more complicated. We need to eat a balanced diet, we can’t haul an armory on our backs, and we don’t have endless stamina to traipse through jungles, deserts, or across enemy lines. What other unrealistic characteristics of video games have we bought into over the years? Mario Brothers Lied to You Perhaps the only realistic aspect of Mario Brothers…

We often think of smartphones as being disposable. New models are released every year and when they are, we get rid of the old ones and replace them. But this is costing a lot of money and contributing to electronic waste, which is becoming a big problem. The thing is, your smartphone will last a long time if you know how to look after it, so you don’t need to keep replacing it all of the time.  There are a lot of things you can do to look after your phone and keep it running well. Often phones slow down because they are filled with apps and files that you…

There were nearly 4,000 instances of data breaches in 2020. How can you avoid being amongst the victims of modern-day piracy in 2021? Maintaining a Secure Supply Chain The average cost of a data breach is over $3 million. This form of piracy is costly, as it not only affects business but the customers as well. Here’s a look at the importance of establishing a secure supply chain, and how you can go about doing so. Understanding Modern-Day Piracy When you think of piracy, you may picture ships on the water, fighting over cargo they can sell on the black market, and taking prisoners. While there are still instances of…