Curating a luxury experience for your customers is a great way to brand your business and encourage customers to purchase your products. However, many individuals overlook the edge that packaging can give their products. Whether you’re making and selling cosmetics, jewelry, or any other item under the sun, making your product packaging look and feel luxurious will enhance the high-quality aspect many customers are looking for.
Start implementing the tips below to offer your customers a lavish experience.
Use Only High-Quality Materials
There might seem to be no noticeable difference between high-quality and low-quality materials, but we promise your that customers will notice. Glass, leather, wood, and other types of packaging are all excellent luxury materials that boost your products’ aesthetics. Ensure you’re choosing materials that will protect your products and elevate the look of the packaging.
Avoid Most Bright Colors
While bright colors, such as yellow or orange, can be eye-catching, people often associate them with more affordable products. Luxury items typically use muted shades or monotone color palettes. This doesn’t mean you can’t use at least one of those bright colors. For example, you could use yellow mixed with subtle shades of gray for an elegant-looking package.
Keep Graphics Simple and Minimalistic
To make your product packaging look and feel luxurious, you must keep the graphic design to a minimum. The mantra “less is more” is perfect for this instance. Trying to fit in as many graphics and typography as you can will overcrowd the package. Clean, simple, and minimalistic designs can go a long way in creating a lush product.
Add Soft Finishes and Laminations
Luxury packaging isn’t complete without adding a finish or lamination. We often associate soft finishes with luxury and elegance because it adds another dimension to the package. There are differences between soft-touch coating and soft-touch lamination, but either one will leave the package feeling luxe. Try feeling a box with these finishes; the buttery smooth texture invokes an opulent feel. Don’t forget this step to finish off your packaging design.
Are you ready to create the ultimate luxury packaging? Consider working with a packaging supplier to bring your vision to life. What other elements will you add to your packaging to make it look and feel more luxurious?