Good To Know

Increase Your Company Sales Through Community Visibility


You started your company because you had a vision for what you wanted to achieve. Through hard work, you have probably achieved some, if not all, of your goals. If that is the case for your business, congratulations! If you are not quite there yet, that is ok, too. What matters is staying the course and working hard every day to reach the heights of success you desire. Once you have reached a certain level or seem to be plateauing in sales, it is time to do something different. 

Increase Brand Visibility

Your company only thrives and grows if what you have to sell or provide is visible amidst a growing number of competitors. To stand out, you need to be creative. Some easy ways to increase your brand’s visibility include the following ideas.

 

  • StickersOrder specialty stickers Canada that highlight your brand’s logo, name, colors, and unique style. Show customers or hopeful consumers how they can put the stickers on their laptops, water bottles, or even their vehicles. Give one or two stickers out with every purchase and have them available for individual purchasing options. Encourage those who receive stickers to post pictures on social media with your unique hashtag and continue sharing your company’s love.

 

  • CollaborationEmbrace the collaborative nature of cross-branding, co-branding, and partnerships. Think about all of the collaborations you may have seen recently that range from the most popular video games incorporating brands into their skins and play options to the most sought-after sneakers in collaboration with a celebrity or high-fashion designer. When these collaborations take place there is an opportunity to reach a whole new consumer base from the other partner through increased visibility.

  • InfluencersWhile working with an influencer may seem similar to collaboration, it can be quite different. With collaboration, there is generally a mutually beneficial effort between two brands. In the influencer world, a social media content creator will offer their platform and possibly the receipt of payment to advertise and use your products online in their social media sphere of influence.

 

If you choose to go the influencer route, always thoroughly vet them to ensure you are working with someone whose current and past views and posts align with your company’s beliefs and mission.

  • SponsorshipThere are so many possibilities to provide sponsorship. Everything from youth sports teams to school spelling bees and bar trivia nights that you may have trouble deciding what to choose. You have a special opportunity with sponsorship to help and support a group that may need financial assistance. In turn, your company’s name and logo will be emblazoned across any team shirts and gear along with the requisite signs and programs.


  • VolunteerismNothing can beat volunteering to help your team feel good about themselves and make a positive impact in the community. The side effect is that you increase the company’s visibility when you send our team out into the world wearing shirts with the company’s name. It does not have to be flashy or exciting. It displays who is showing up to do good work, and you will get noticed for it.

All of these ideas are relatively easy to implement. Spend time deciding how you want to represent your company to the world, and then get started. Who knows, you may want to try them all and keep growing your company to make it even better.


Samantha hails from Virginia and is a proud wife to a retired Deputy Sheriff and mother to two amazing little boys named Jack & William. A veteran product reviewer; Samantha has been reviewing products for 12 years and offers high quality product reviews with original photography.

Samantha hails from Virginia and is a proud wife to a retired Deputy Sheriff and mother to two amazing little boys named Jack & William. A veteran product reviewer; Samantha has been reviewing products for 12 years and offers high quality product reviews with original photography.

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