The Top 3 SEO Tips For Insurance Agents
More and more people are using the internet to find service businesses and insurance agents need to be aware of this. Comparing insurance is something that can be done online, but many people still feel that agents are the best solution for their insurance problems. If you are running an insurance agency, you need to know some SEO tips that will help your business. There are a lot of different tips that you can use, but some can be implemented with greater ease than others.
Choose A Long-Tail Keyword Or Phrase For Every Page And Post
The first tip that you need to know about relates to your keywords. Before you start creating content for your website or creating your website, you need to do some keyword research. This is the backbone of search engine optimization and will ensure that your business ranks correctly and well.
The mistake that many new insurance agents make is to focus on the major keywords like insurance and home insurance and auto insurance. While these are terms that your potential customers are going to be using, they have a lot of competition making it harder to rank for them. This is why you should focus on the long-tail keywords and phrases instead.
Long-tail keywords and phrases are more specific and will provide you with a better chance of ranking. They will also ensure that the visitors you get are targeted and ready to use your service. To get your long-tail keywords, you will need to dive deeper into specific topics. If you offer life insurance to your potential customers, you should not try to optimize for the term life insurance. This is too vague and will have too much competition. You should rather look at a long-tail and specific keyword like ‘how to get life insurance with a pre-existing condition.’
Optimizing for this keyword will provide content to potential customers that meet their needs. You will also be competing with fewer other insurance agents for the top spot in the search results. This will ensure that you rank better and get more targeted traffic to your pages.
Use Your Images Properly
A lot of people do not realize that the images on their website will affect their SEO. If you optimize your images correctly, they can boost your SEO strategy. To ensure that this happens, you need to focus on 3 aspects of the images. The first is the image name. If you download a stock image, it will generally have a generic name with numbers and letters that make no sense. You need to rename the image before you post it on your website. The name that you use should link to the content in the image.
If you need to use spaces in your image name you should replace the space with a hyphen. This will make it easier for the search engine bots to read the name of the image. When the bots are able to read the image name, you have a chance of ranking in image searches as well as the normal search results.
The next point to focus on will be the alt tag. This is important for screen readers used by people who have visual impairment. When these readers come across an alt tag they will read the tag aloud. With this being the case, you will want the alt tag to describe what the image is.
If your image has text in it, you should use this text for the alt tag. However, if the image is a pure visual, you will need to briefly describe it in the alt tag. Do not go into too much detail as this can cause problems for the person using the screen reader.
The last aspect to focus on with images is the title tag. While this will not directly affect your insurance agency seo, it will have an impact on the user experience. The title tag is what pops up when your mouse hovers over an image. You can use this tag to repeat some important information or add something new. You could also have a call to action in the tag which prompts visitors to do something such as clicking on the image. What you use the tag for will vary depending on the image and where it is located on your website.
Test Your Website Friendliness And Loading Speed
Testing your website is something that you have to do to ensure that you are providing the best user experience. This is important because user experience is one of the ranking signals used by the search engines. There are two particular points that you need to focus on when testing your website.
The first is the mobile-friendliness of the website. More and more searches are being done on mobile devices and this has caused the search engines to adopt a mobile-first approach. This approach will rank mobile-friendly websites above those that are not. Fortunately, it is fairly easy to create a mobile-friendly website.
Many of the website themes and templates that you can use will be responsive. This means that the website will adjust to the screen size of the device that is being used. If you are running your website on WordPress, you can also install some plugins that will help with this. These plugins have been designed to create a mobile-friendly page for each of your web pages.
The second point to focus on is the loading speed of your website. This is something that you can test with a number of different online services. The faster your website is the better you will do in the rankings. This is due to the fact that loading speed affects the user experience and your bounce rates.
There are a lot of things that can cause a slow website. One of the common culprits will be large and uncompressed images. Bulky code can also cause problems along with certain types of scripts which need to be removed from the HTML coding of the website in order to improve your speeds.