Colorful clothes on a white rack with a small stool off to the right, a bag resting on the stool, and an off-white brick wall behind.
Good To Know

Ways To Enhance Your Retail Shop’s Color Scheme


Color plays a powerful role in a shop’s atmosphere. If you want your shop to exude a bright and cheery one, then color can help you achieve this. However, the process involves more than simply dumping the rainbow onto every wall and installation. For practical tips and tricks, read on to learn ways to enhance your retail shop’s color scheme in a cohesive, aesthetic fashion.

Don’t Include Too Many Colors

A common mistake retail shop owners make is using too many colors in their store. This is an especially easy mistake to make if your whole theme is centered around bright, cheery colors. However, too many hues can result in a chaotic and overwhelming atmosphere, ultimately driving customers away. Instead, focus on choosing a few complementary colors that work well together and convey the right message for your brand. For instance, a deep red, pale turquoise, and blush pink can complement each other while invoking the colorful brightness you’re after.

Create a Single Accent Wall

An accent wall can be an excellent tool for drawing attention to a specific area in your store, showcasing key products, highlighting promotions, and—of course—emphasizing your shop’s color scheme. Choose one of the boldest colors in your theme and paint the entire wall with it, or put up wallpaper that incorporates the theme as a whole. This accent wall will add visual interest to your store and serve a functional purpose in guiding customers to what you want them to notice. You can also use the wall as the perfect spot to showcase your shop’s name or logo!

Elevate Your Shop’s Lighting

The right lighting can bring colors to life. For example, neons appear brighter in full natural light, and darker tones appear moodier in incandescent glows. Focus on enhancing the type of lighting in your store that best accentuates your chosen color scheme, and play around with combining task, accent, and ambient lighting. Your shop can appear drastically different depending on how you illuminate it. Plus, lighting is important in retail stores for so many reasons beyond enhancing colors, so there’s no way to lose by improving yours.

Accent Core Colors Through Furniture

The furniture and fixtures in your store have the potential to contribute to your retail shop’s color scheme. Choose furniture pieces that either match or complement your chosen color scheme to create a cohesive look. For example, black and gold shelving and display tables can beautifully harmonize with an earthy color palette. However, keep in mind that too much colored furniture can quickly overwhelm your shop. Stick to just a few complementary colors, and implement them tastefully.

By implementing these ways to enhance your retail shop’s color scheme, you can create an atmosphere that customers will love looking at and shopping in. A well-decorated and thoughtfully designed store can significantly influence customer behavior and ultimately improve sales, so choose your colors wisely and emphasize them to the max!


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