What You Need to Know About Duck-Duck-Go

 

DuckDuckGo is a search engine that is rapidly increasing in popularity in recent years. So, why would a company that has been around about as long as YouTube—founded in 2008—suddenly grow by 55% in 2017 alone?

 

Although the search engine market is all but cornered by Google—with Bing and Yahoo trailing behind—DuckDuckGo has flourished because of its unique privacy policy. Here we will give you everything you need to know about DuckDuckGo, and how to optimize your website’s content for this growing search platform.

 

About DuckDuckGo

Founded in 2008 by Gabriel Weinberg, DuckDuckGo is a search engine that introduced anonymous searching. The company even boldly promoted itself as a secure alternative to Google—pointing out the fact that Google tracked users search results.

 

The company saw the massive boost due to growing concerns that online platforms were vulnerable to hacking and also guilty of sharing information about user activities with third-party advertisers. The user base for DuckDuckGo is poised for even greater expansion, as users continue to question the security of their identities and search data online.

 

Optimizing Content for DuckDuckGo

DuckDuckGo generates its search results using its own web crawler. It also generates results by gathering results from other search engines, including Bing, Yahoo, and Yandex. It re-ranks, merges, and omits the results based on their algorithm. So, there is no unique SEO technique to use specific to DuckDuckGo. There are, however, some fundamental SEO principles to keep in mind:

 

 

• Optimize Searches for Yahoo and Bing

 

Since we are aware of the fact that DuckDuckGo gathers search results from both Yahoo and Bing, it makes sense to make sure that your content is optimized for these search engines—this increases the odds of your content being selected by DuckDuckGo. The Bing SEO Analyzer allows you to see if your content meets Bing’s guidelines.  

 

 

• Choose Reputable Links  

 

Adding links from reputable sites gives you leverage with DuckDuckGo and all other search engines. Avoid using article mills that have content created by users and not actual journalists. Websites by reputable publications, colleges, and university sites, and government agencies are among the most distinguished.

 

 

• Understand DuckDuckGo Users

 

DuckDuckGo users are, more often than not, individuals that value their privacy. Since the search engine doesn’t track locations or maintain any information about the user, you may need to add unique identifiers relating to location among other factors. If you are not sure, host to proceed there are firms like LSEO who specialize in SEO for all search engines including DuckDuckGo.

 

Conclusion

As people’s desire for greater privacy and security grows, so will the use of services like DuckDuckGo. Since the other search engines track users’ searches as a fundamental practice, DuckDuckGo has positioned itself as the go-to search engine for those that want to keep their data private. Make sure your content and website are designed with DuckDuckGo in mind.