Industries that Benefit from Digital Marketing Campaigns
You know the saying, “If you build it, they will come”? Well, no matter how amazing your product or service is, sometimes you have to do a bit more than just create it in order to get it to sell.
Types of Digital Marketing
No matter your budget, there is a digital marketing campaign for you. The most common forms of online marketing implemented by brands include the following:
- Social Media Channels
- Search Engine Optimization (SEO)
- Pay-per-Click (PPC)
- Content Marketing
Why Digital Marketing is Useful
Do people even read the emails they get from brands anymore? Who stops for a Facebook ad when scrolling their feed and actually buys something?
Well, with proper targeting, your online ads can reach the right clients with the click of a few buttons. As long as you’re conducting market research to understand who your client is, you can tailor your online marketing to reach only those consumers. This can save you money since your campaign will be shown to the people who are shown to convert from viewers into customers.
You could compare it to placing a billboard for your brand smack dab in the middle of the neighborhood full of people who most likely going to be interested in your product. If you sell water, for example, you’re going to want your billboard in a desert town rather than one in a lush, green oasis.
Did you know that when you use a service for organizing your newsletters and email marketing that you often pay based on the number of subscribers you have? While it’s fantastic you’ve been able to get “X” amount of subscribers, if they’re not converting into customers you could be losing money. With proper digital marketing analytics, you can be sure you’re only paying to reach out to subscribers who are truly interested in purchasing your product or service. This will allow you to thin out your newsletter subscribers, removing contacts who don’t engage with you.
A good marketing team will help you analyze your data to ensure your advertising isn’t falling on deaf ears and is instead finding the people who need the solution you have to offer.
Invest in an Expert
Your time is valuable. You not only have a business to run, but a life outside of work to enjoy as well. As much as you may like to, sometimes it’s best to outsource some of your business operations. This doesn’t mean you can’t still be involved, but it does mean you’ll have someone you can trust to do the research for your digital marketing and to implement the strategy for you.
There aren’t always big updates from companies like Google, Facebook, or YouTube on how to best strategize your digital campaign. This translates to you, or your marketing team, putting in the time to watch tutorials, read articles, and figure out what plan of action will be most beneficial for your brand. A marketing team can take those tasks off your plate while still giving you an advantage over the competition.
Who Benefits from Digital Marketing?
Some industries see better results from digital marketing than others. It can be related to the ease with which “befores and afters” can be shared in a campaign, or how your brand can collaborate with online influencers to spread the word. It can also be due to the legwork performed by the right digital marketing partner.
Since cars are expensive, it can take clever marketing to ensure they sell. Different features on cars mean digital marketing can help target the right audience. You want to ensure you’re selling luxury vehicles to those who can afford them, and minivans to those who fancy all those extra cupholders and seatbelts.
Online as well as brick-and-mortar schools can use Internet marketing to recruit students. With virtual consultations and online tours for prospective students, as well as networking opportunities on sites such as LinkedIn, higher education can stay relevant with a good strategy. Gone are the days when postcards were sent to thank students for taking a walking campus tour; now they’re sent an email and are asked to follow on Facebook and Instagram to hear about the latest news and events.
How many times do you fall down the online rabbit hole of sketch comedy clips, movie trailers, or memes featuring your favorite film and TV stars? The entertainment industry has a lot to gain from online marketing campaigns. After all, we’ve recently seen an implementation of streaming releases of movies on platforms such as Disney+ and Amazon Prime rather than in theaters. These releases would flop if it weren’t for strategic marketing efforts getting the word out beforehand, which is why you find yourself continuously watching YouTube videos of blooper reels or funny cat videos; content creators know how to get the clicks thanks to target marketing.
Sharing recipes online isn’t new, so how do you get yours to shine amidst the thousands of others? Having a strong online presence, and a story behind your brand can entice people to turn to your recipes time and time again. A digital marketing campaign can ensure your recipes are being shared at the right time of year and on the right platforms (no one’s looking for recipes on Facebook, so trust your campaign manager when they suggest publishing on Pinterest instead!). Additionally, you’ll see national brands creating a personality via their social media so you find yourself following Wendy’s and IHOP on Twitter to see who’s spilling the tea.
Health, Wellness, and Fitness
It’s no surprise the health and wellness industry benefits from digital marketing. From pediatric dentists and personal trainers to nutritionists and plastic surgeons, there’s a lot of ground to cover. Whichever niche you fall into, your health, wellness, or fitness brand can use digital campaigns to establish expertise. Your website, blog, social media, and newsletters can allow you to show potential clients the work you do, or how your unique program can achieve results. This niche, in particular, can benefit from partnering with social media influencers. These influencers serve as relatable people who have used your product or service and have had their lives improved as a result.
With such a saturated market for lawyers, how does one company stand out against another? A digital marketing campaign can help a lawyer or a firm establish credibility. Blogs, informative newsletters, or targeted social media campaigns can put a lawyer’s services in front of the right audience and show s/he knows their stuff.
Retail and Fashion
Have you noticed how easy it is these days to shop directly from social media? The retail and fashion industries benefit greatly from integrated shopping plug-ins that work with Instagram or Facebook posts. A brand can link products directly on those social media networks, allowing a potential customer to add-to-cart and check out with just a few taps of the screen.
This is just the tip of the iceberg when it comes to industries and tactics for digital marketing. A successful company doesn’t just create a product and wait for customers to come to them; they seek customers and draw them in.