Everything in the realm of marketing happens at the speed of light.
In the past couple of years, marketers have shown a greater willingness than ever before to embrace digital transformation in order to adapt to the rapidly shifting virtual and hybrid corporate landscapes brought on by the COVID-19 pandemic.
Then, as countries gradually expanded their borders — and an increasing number of consumers departed their homes — a number of companies witnessed drops in the amount of online interaction and traffic on which they had previously relied.
When working in marketing, regardless of your degree of expertise, it can be challenging to stay on top of all the recent changes. However, in order to be successful in the fast-paced world of marketing and to preserve a sense of relevancy with your audience, it is essential to be one step ahead of them.
Here, we look at some of the hottest trends in digital marketing.
Influencers are typically experts in both the platform and the field or subject matter that they discuss. They already have an audience that is engaged, interested in the content that they produce, and swayed by the information that they deliver.
When marketers engage with industry thought leaders and influencers in their field, they have the opportunity to increase brand exposure and garner fans from the influencer’s own audience.
Not only does it use less capacity to generate a short-form video, but this type of format also works well with the rapid-fire attention spans of online viewers who come from a variety of demographics. Because of this, platforms like TikTok and Reels, as well as Snapchat in earlier years, have experienced rapid development and increased interest from marketers. It also helps with OTT marketing – making sure you know what is OTT as this is becoming a big thing.
It should come as no surprise that people are using their mobile devices for an ever-increasing amount of time. In point of fact, mobile devices, including tablets, account for more than half of the annual website traffic that occurs online.
And as the buying power of millennials and Gen Z audiences continues to expand, it will be even more important for business owners that appeal to these fast-paced and highly connected generations to consider providing mobile-optimized digital experiences for their customers.
Permanent social media posts
Permanent social media content, such as standard posts, videos, and live events that appear on a platform’s feed and can be viewed again days later, may be more effective for brands to use in their marketing campaigns. Ephemeral content, which typically remains published for twenty-four hours before being removed (unless it is saved or archived), is not going anywhere anytime soon. However, brands have observed that permanent social media content may be more useful for their marketing endeavors.
As marketers, it is our responsibility to ensure that our websites and content are as discoverable since possible, particularly on Google, as this can result in traffic returns both in the short term and the long term. Also, search engine optimization (SEO) has been around for a while, but its tactics are increasingly being integrated into contemporary marketing plans.