Good To Know

The Role of Transcribing Video to Text in Content Marketing Strategy


Video content marketing is a great way to drive traffic to your website and engage users. But did you know that transcribing your videos into text can take your content-making strategy to the next level?

There are many benefits to using video transcription in your content marketing strategy. This blog post discusses how it can improve audience comprehension and search engine optimization (SEO) efforts.

Improved Audience Comprehending

Video content has taken the marketing world by storm and is used by 91% of businesses as part of their content strategy. It’s no wonder why because videos are engaging and can offer more value to a brand than just written content.

Transcribing video to text allows for a more flexible viewing experience for your audience. It can help them watch your video on mute or even with closed captions. This also means that your content can be consumed in different environments. Moreover, transcriptions are easier to turn into blog posts, social media updates, infographics, and slideshows. This enables you to reach more customers and expand your digital reach.

According to a study by Moz, audiences are more likely to share a transcribed video than one that isn’t. The reason is that they can see your video’s value without clicking and watching it. Additionally, a transcribed video can be easily broken down into snackable social media posts or can be searched for keywords and phrases by search engines.

Lowers Bounce Rate

The fact that 85% of Facebook videos are watched without sound indicates that not everyone can watch or listen to your video content. There are several reasons for this. The environment may be too noisy; they might have a disconnected headset or prefer written-to-audio material. This means that transcriptions can be a valuable tool for anyone who wants to gain access to your video content.

Transcripts make your video content more searchable, thus reducing your website’s bounce rate. This is because search engines index text-based content and video transcripts contain keywords that can improve SEO.

Moreover, transcribing your video audio to text can help the hearing-impaired audience access your content more easily. In addition, it allows viewers to choose the method of consuming your content they are most comfortable with, improving information comprehension and retention. Moreover, blogs incorporating video attract 3x more inbound links than those not. This is because video content is more engaging and can capture your target audience’s attention.

Boosts Search Engine Rankings

Video transcripts are often overlooked in terms of SEO, but they can greatly impact your search engine rankings. This is because search engines like Google crawl text-based content, and when you add a transcript to your video, it provides a whole host of keywords that search algorithms can find.

As well as giving viewers another way to digest the content of your videos, adding a transcript also improves user experience. Transcribed videos can help people who may not be able to watch the video for some reason (such as hearing disabilities, low literacy levels, or non-native speakers) or those who prefer to read rather than listen to audio.

Furthermore, transcripts are a great resource for content repurposing, allowing you to create summary blogs or text-based social posts that can be used on their own or incorporated into your other video content. And because the text is more easily shared, the transcribed video will reach a wider audience when compared to videos with no transcripts. Research has shown that videos accompanied by transcriptions receive up to 85% more click-throughs than those without.

Boosts Engagement

Video is a powerful tool in content marketing. It delivers a wealth of inherent value that can be mined for educational and entertaining clips. However, only some viewers can listen to or watch the video they visit for various reasons, such as noise pollution, time constraints or personal preference.

By converting the audio into text, you can make your videos accessible to people with hearing or vision impairments. This will also help those who prefer to read than watch videos. Additionally, the transcripts can be used as a searchable and interactive guide, allowing users to easily find the exact part of the video they are interested in and jump to that section.

A transcribed video can be shared on social media or via emails, which means it can reach an even wider audience than your original video alone. A study by Moz showed that pages with videos, images, and lists received 70% more links than those without. Transcribing your videos makes them more shareable, which leads to increased traffic and lead generation.

Increases Traffic

Your content is only as effective as the audience that consumes it. The best way to ensure your content reaches a wider audience is by transcribing your videos to text. This helps search engines index your video’s audio so they can be easily found and read. As a result, your website’s SEO will improve as more users view and interact with your content.

Adding captions to your videos will also increase their searchability. Over 85% of Facebook videos are watched on mute, so it’s important to have options for people who want to protect your video without sound.

If viewers can’t listen to your video for whatever reason, they will likely leave the page. A transcribed video will help them understand the content, lower bounce rates, and keep your audience engaged longer. Moreover, a transcript will allow viewers to share your video with friends and family, boosting your marketing potential. This type of content generates the most shares and backlinks, which is essential for your business’s success.


Samantha hails from Virginia and is a proud wife to a retired Deputy Sheriff and mother to two amazing little boys named Jack & William. A veteran product reviewer; Samantha has been reviewing products for 12 years and offers high quality product reviews with original photography.

Samantha hails from Virginia and is a proud wife to a retired Deputy Sheriff and mother to two amazing little boys named Jack & William. A veteran product reviewer; Samantha has been reviewing products for 12 years and offers high quality product reviews with original photography.

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