6 Benefits of Online Reviews and Why You Should Prioritize Them
If you’re considering listing your business on an online review site but not sure what advantages it offers, you are in the right place. Online reviews are crucial to your online marketing and visibility.
Furthermore, it contributes to the consumer’s decision-making process, and ultimately your sales. Think about the last time you read the reviews of a local business online; the chances are that if you read multiple negative reviews, you would re-evaluate your purchasing decision. This principle remains the same for your business and to your consumers. Reviews help assure leads to the reputation of your business. It is a form of word of mouth advertising that is valued by consumers.
Now that you’re aware of the importance of online reviews, we will explain six reasons why they should be prioritized.
Create Consumer Engagement
Websites-to-review businesses can become an online social community where your consumers leave reviews and interact with others who reply to their reviews. This kind of business presents you with the opportunity to engage and build relationships with your customers. It doesn’t matter whether they’re reviews are positive or negative. Good reviews are always easier to respond to than negative ones.
The key objective is to respond in a way that makes the consumer want to give your business a second chance; this is your time to demonstrate your customer service skills and appreciation for their business by rectifying the discrepancy. With an appropriate response, you will change the perception of a bad review and let leads know that your company listens, cares, and takes action to guarantee a pleasant experience. Take some time to engage with consumers because they may be appreciative to the point where they re-visit with friends!
Improve Your SERPs Results
Online reviews can improve your ranking on search engines such as Google, Bing, Yahoo, etc. Search engines recognize the legitimacy of your company based on what is written about your business on review sites such as yelp reviews for local businesses.
Therefore, a query made on a search engine website by a consumer can return your business information (location, contact details, opening hours, etc.) to the user, where they would be given a positive image of your business before even visiting your website. High-quality SERP also results in higher brand trustworthiness and credibility, which will ultimately contribute to an increase in sales!
Higher Keyword Content
Online reviews contribute to your business’s website having a higher SEO keyword count. Google classifies your customers’ reviews as content because its reviews would provide keywords relevant to your business. As a result, when a user enters a keyword into Google that was also used in a customer’s review, the outcome would be that Google will return your business’s information to the user resulting in an increased click-through rate (CTR).
An increased CTR would mean more visitors to your website, which Google considers to be a sign of popularity (a ranking factor for SEO). Since Google wants to return the best results to users, your SEO ranking would be enhanced!
Improve Consumer Relationships
Testimonials give you insight into the consumer’s experience with your company. If a review is positive, then you know what works and what you shouldn’t change. In contrast, if a review is negative, it would give you insight, which can help you improve your business practices by resolving the issues.
Having a unique view of what you are doing wrong from the consumer’s perspective can be beneficial because many times, our perception of the service we are bestowing is different from what the consumer has experienced. If you can understand that benefit, you can use reviews to replicate success stories and generate more positive reviews when you make positive reviews a priority it often to an improved relationship with the consumer, which would prove to be beneficial over time!
Credibility and Social Proof
Testimonials are trusted by many to the same magnitude that we would trust our family and friends with their suggestions. When a lead uses an online review site, they have access to consumer product reviews and ratings. That is why they turn to these websites before making a purchasing decision.
Your goal will be to generate as many positive online reviews from customers to build your credibility. If a customer is indecisive about which company to choose, your positive reviews and perceived credibility can be their deciding factor. So, you need to make sure that the reviews you are receiving are favorable so that it can drive leads to your business and away from the competition!
Review Sites Are Increasingly Important
Websites-to-review businesses are a rising trend, and one that shows no sign of deteriorating. Simply put, consumers don’t like to do business with a company that they can’t trust. That means that companies need to take note of the best consumer product review sites and make themselves accessible there. Google My Business, Yelp, Amazon, and Facebook are just some of the more popular websites on the consumer review sites list that you may want to consider. They are websites with a high traffic rate that produce free consumer reports online, so your participation would mean that you are shaping your company’s online conversation.
Conclusion – Why You Shouldn’t Ignore Online Reviews
After evaluating the benefits of online reviews for businesses, the primary reason you shouldn’t ignore them is because of the adverse effects they would have on your business. By prioritizing online reviews, you can change the perception of a negative review into a good one with your response.
But if you choose to ignore reviews, then leads will just have one point of view of your company. A negative review is as accessible via search engines as a positive one. If you are ignoring online reviews, then you are not contributing to your company’s credibility.
Regardless of whether you make reviews a priority, you will receive them because they are the new norm when it comes to social proof. Knowing that it can impact your business, the question simply becomes; do you want to acknowledge online reviews and work towards a credible and positive online presence or ignore them and face the possibility of losing leads?