The wedding industry has always been driven by seasonal demand, but the way large photography studios and multi-location wedding service providers respond to that demand has changed considerably. What used to be a simple transaction, booking a photographer for a single day, has become a broader relationship built around packages, add-ons, and digital services that extend well beyond the ceremony itself. Understanding why these larger organizations are expanding their offerings reveals something important about where the wedding economy is headed. The Economics of Scale in a Seasonal Business Wedding photography has traditionally been a feast-or-famine business. A studio might book forty weddings between May and October and almost none in…